Celebrities including Selma Blair, Penn Badgley and Scissor Sisters have turned out in force to support Fashion Against AIDS (FAA) this spring, a joint initiative between H&M and Designers Against AIDS (DAA).

Akon, Ginnifer Goodwin, Nikki Reed and Keri Hilson also model the unisex 2011 collection, which is available online and at H&M's from April 26. 25% of sales are donated to the DAA charity and other international HIV/AIDS prevention projects.